The following is a small excerpt from chapter 3 – Romantic Gift-Giving Of Mature Consumers: A Storgic Love Paradigm, in Gifts, Romance, and Consumer Culture, edited by Yuko Minowa & Russell W. Belk. The excerpt provides a reasonable outline of storgic love, though commits the error of ascribing storge to “later life” when, in fact, it is strongly present throughout the life cycle.

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