1. Original use in anthropology (late 1800s–mid 1900s)
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The term hypergamy first appears in sociological and anthropological studies of marriage systems.
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It described marrying up in caste or class, particularly in South Asian kinship structures (e.g., anuloma marriages).
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The term was strictly confined to marriage, not mating or sexual choice.
2. Mid-20th century sociology
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Sociologists expanded the term to marital patterns such as:
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educational hypergamy
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income hypergamy
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Still exclusively about marital unions, not dating or sex.
3. Evolutionary psychology (1980s–2000s)
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EP researchers discussed female preferences for resources, status, or dominance.
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But they did not originally use the term “hypergamy”—they spoke of mate preference, mate choice, or resource-acquisition preferences.
4. Misappropriation begins (2000s)
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Online writers and early Manosphere blogs began borrowing “hypergamy” from sociology, often incorrectly assuming it meant any form of women choosing the highest-status male.
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The nuance that the term is marriage-specific in origin was lost.
5. Pop-EP amplification (2010s–2020s)
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Popular accounts of EP (e.g., YouTubers, bloggers, “red-pill” forums) adopted “hypergamy” as a catch-all for non-marital female mating behavior.
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This created a disconnect between:
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the literal etymology (marriage),
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the academic use (marriage),
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and the new pop-EP usage (sexual or romantic preference in any context).
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The result is a large-scale catachresis: a word misapplied to a domain to which it does not belong.
6. Why the mistake persists
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“Hypergamy” sounds more scientific than “preference for higher-status partners.”
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Very few people check etymology.
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The term gained memetic traction in online male-strategy communities.
7. Consequence
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A whole generation of EP enthusiasts now uses a marriage-only word to describe non-marital mating behavior, undermining clarity.