GROK gives the etymological root meaning of storge (family love):

Fulltext version:

The Greek word storge refers to familial love, particularly the natural affection between parents and children or within a family. Its etymological root lies in the Proto-Indo-European (PIE) root ster- or stor-, which conveys the sense of “care,” “affection,” or “nurturing.” This root is associated with instinctive, protective, and enduring bonds, often tied to familial or communal care.

In Greek, storge derives from a verbal root related to stérgein, meaning “to love” or “to feel affection,” especially in a familial context. The term emphasizes a deep, instinctual, and often unconditional love, distinct from other Greek words for love like agape (selfless love), philia (friendship), or eros (sexual desire). The etymology reflects a foundational concept of natural attachment and care inherent in extended family relationships.

To those wondering why we created the gold pill, we did so to offer something beyond the typical Manosphere talking points which in recent times have become tired and stale.

As the voice behind the This Is Shah YouTube channel, I have spent my efforts excavating the lost knowledge of marriage transactions in human history. This field has been well documented by anthropologists, especially from the 60’s and 70’s onward. and includes information about marriage transactions such as the Dowry and Bridewealth (formerly Brideprice). Take this quote from The Economics of Dowry and Brideprice by Siwan Anderson:

Most societies, at some point in their history, have been characterized by payments at the time of marriage. Such payments typically go hand-in-hand with marriages arranged by the parents of the respective spouses. These marriage payments come in various forms and sizes but can be classified into two broad categories: transfers from the family of the bride to that of the groom, broadly termed as “dowry,” or from the groom’s side to the bride’s, broadly termed as “brideprice.” Brideprice occurs in two-thirds of societies recorded in Murdock’s (1967) World Ethnographic Atlas of 1167 preindustrial societies. Conversely, dowry occurs in less than 4 percent of this sample. However, in terms of population numbers, dowry has played a more significant role, because the convention of dowry has occurred mainly in Europe and Asia, where more than 70 percent of the world’s population resides.

However, somehow the manosphere has managed to completely miss this information and what it means for relationships in the modern world. I, and the others here who have taken the Gold Pill, aim to correct this.

We have a trove (or rather a dowry chest) full of information which include academic/scholarly papers, newspaper articles, and media from different time periods that more than demonstrate, decisively and precisely, how the marriage market operated with regard to economics and the material concerns of both parties involved.

As the r/goldpill_ subreddit develops, I plan to share what I have and it is my desire to see this forum become a place of honest discussion between participants who wish to understand and absorb the gold pill better. Ultimately, I would like to see people, especially men, process this information in a way that will help us to collectively bargain and negotiate better for marriage and within relationships, in a way that is fair and just. The memory of this information I believe will be necessary to help men navigate the uncertain future we have ahead of us.

Are we going back to the way things were? No, we are not, not in my belief, the world has experienced too many changes, and nothing short of a collapse and total reset will take us back to how things used to be. However, with this knowledge, we will craft a new way forward that gives to each what is owed.

-Shah

A Chinese writer addresses English readers, published in the newspaper  “The Graphic” (Saturday 27 February 1932).  The article mentions rational practices of coupling in traditional societies like China, vs. romantic love of the English which is characterised as irrational.

The following article by Dorothy Dix was published in the Adelaide News, 7 Jul 1932

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Dowry System Makes for Wedded Bliss

Wife With Income Gets More Respect
BY DOROTHY DIX

A REVIVAL of the dowry system would not only encourage marriage but would promote wedded happiness, because a wife who has her own income, however small, is accorded greater respect by her husband.

The dowry system is a plan that I have advocated for years. It is the foundation stone of marriage in many countries. Personally I can think of nothing that would speed up the matrimonial market so much as giving girls dowries, because the reason why young people do not marry is not because they do not want to, but because they have not the price of a wedding ring.

THERE are mighty few young men in their 20’s, which is the age in which they are most inclined towards marriage, who make enough money alone and unaided to afford the luxury of a wife. So they have to put off marrying until they are well in their 30’s, and by that time they have more or less outgrown the romantic urge and marriage does not look so good to them as does bachelorhood and freedom.

AFFORD TO MARRY
But if a girl had a dowry it would be different. If a bride brought along her own bread and butter, so to speak, and was able to buy her own fluffy ruffles, then boys and girls could afford to marry while they were still young and ardent. A wife would then be an asset to a man instead of a liability, and marriage would be a grand sweet song instead of a perpetual fight over bills, as it generally is when people try something beyond their means. Love’s young dream has to be financed, or else it turns into a nightmare.

Fathers who bring their daughters up with pink crepe-de-chine habits and tastes should in common honesty and justice continue to suppy the silk lingerie. Otherwise you place a great hardship on both the girl and her husband, and jeopardise their marriage, for many a marriage goes on the rocks because the young husband cannot supply the finery to which the girl has been accustomed, and she cannot adjust herself to a lower standard of living.

For a girl to be given a dowry when she marries would do much to promote her happiness. It would give her the self-respect that even partial financial independence gives, and it would make her husband respect her more. Few men ever treat a wife who has her own pocket book in the same way that they treat one who hasn’t a penny of her own. A rich man once said to me, “I have settled enough money on my daughters in a trust fund to ensure that their husbands will always treat them with politeness and consideration.”

Even when husbands are generous it is wormwood and gall in a woman’s mouth for her to have to ask him for every cent. Every time she has to do it she is humiliated and she feels that she would almost sell her soul for even the smallest income that was her own.

BETTER INVESTMENT
It is because this financial independence is so craved by women that business girls are so loath to give up their jobs after marriage.

Of course, parents will say they cannot afford to give their daughters dowries, and that after you have dressed a girl and sent her to college and given her a trip to Europe and a sports car, there is nothing left to give her when she marries.

True enough, but I believe that if fathers and mothers spent less on their daughters’ backs while they were growing up, and put more in their hope chests, it would be a far better investment in the long run and bring in a higher percentage in happiness and wellbeing to the girls.

In some countries when a baby girl is born her parents begin laying up her dowry so that she may not only be able to marry when she is grown, but have her safety assured after marriage.

Most parents spend all they can rake and scrape together in dolling up a girl, on the gamble that she will be good looking enough to catch a husband who will provide for her. But they never think unless they are rich, of safeguarding her future themselves.

The following article by Dorothy Dix was published in the Richmond News Leader, Number 11959, 4 November 1935.

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Dowry System Favored As “Good Investment”

Financing Children in Marriage Lauded
BY DOROTHY DIX

ONE OF THE acute problems of the day is that of the young people who want to marry, but cannot do so because they have not enough money with which to set up a home.

All of us know fine young boys and girls who are deperately in love with each other, who are literally lovesick for each other, and whose health, whose happiness, and whose morale are being undermined by a long engagement, to which even youthful optimism can see no end. They hope against hope that times will improve, that the young man will get a better job, that some miracle will happen that will enable them to marry, and in the meantime they eat their hearts out in bitterness and longing for the natural right to mate that is denied them.

That this condition of affairs is causing many young people, who would prefer to be openly and honorably married, to indulge in liaisons;  that it is substituting love nests for clean homes; that it is starting many a young girl on the downward path, and bringing hordes of nameless little children into the world, no one can deny. Nor can anyone deny that it is producing an undesirable crop of cynical bachelors and soured old maids.

But what to do about it, since love isn’t really enough to live upon, and, married or single, we must eat and have a roof above our heads and clothes to cover us? Doubtless, in time, the government will set up an alphabetical society that will provide trousseau, bridal trips and honeymoon flats well stocked with angel’s food for newlyweds, but until that halcyon day arrives, it seems to me that it is up to the parents to help their children to get married instead of telling them to “wait,” which seems so easy to those not in love and so tragic to those in love.

No other one thing is so illogical and incomprehensible, anyway, as the attitude of American fathers and mothers toward their children’s marriages. They believe in marriage.  They want their children to marry. They look forward to their children’s marriages. Yet not one American father and mother in a hundred make any provisions for their children’s marriages, or do anything to make it possible for them to marry under conditions that will help to make their marriages successes.

American parents are overindulgent to their children so long as they stay at home. They lavish upon them fine clothes and sport cars, but they do not put aside for a girl any dowry that will help her finance her marriage to the worthy young man she loves, who is just beginning to climb the ladder and who cannot take upon his back a wife who will be a burden to him.

Many an American girl goes to her husband without a penny in her pocket. Her who assets consist of nothing but a costly trousseau of useless finery that she would gladly trade off for a $10-a-month allowance from papa.

The argument, then, is that parents, knowing that their children will some day want to marry, should save up something to finance that, just as they put aside money to send them to college, and that after they are married, they should continue to help them if they need it, until they are on their feet.

Perhaps the reason that fathers and mothers are so unwilling to make sacrifices, why they balk at going to live in a smaller and less pretentious house, or do without a new car in order that Mary may marry that young Jones she is so crazy about, is because they have passed the sentimental age, and love’s young dream doesn’t seem as important to them as their own comfort.

They don’t regard it as vital. But in this they are wrong. It is their children’s whole life, their whole well-being that is at stake, and the most important thing in the world to them is that they should marry while they are still young and still capable of romantic and passionate love.

Furthermore, in financing their children’s marriages to the right men and women, parents are making the best investment in the world. For the poor young man who couldn’t alone support a wife when he married, often not only provides for her in after years, but takes care of her parents.