Gold Pill and the Modwife

By now many of you have seen the “Gold Pill” trending in the men’s issues sphere in social media. Naturally, wiki4men has the definition of the Gold Pill hot off the press:

The gold pill is a philosophy and practice defined by two motives:

1. Men expecting women to come to the relationship table with a material or economic commitment, and

2. Rejection of the unbalanced romantic model that favors passion over pragmatic concerns.

The Gold Pill is mentioned in a specific context within our sphere, namely, the history of marriage and relationship dynamics between men and women.

The dowry is highly referenced here, and the purpose of this is to remind those paying attention that historically speaking, the transactional element was very much intrinsic to marriage pairings. In other words, the pipedream touted by traditional gynocentrists today regarding male sacrifice and one-sided exaltation of the feminine was not the actuality of “traditional marriages” nor “traditional relationships”.

The historical existence of the dowry is case in point showing that women were expected to bring something to the table to help the arrangement start off in a stable way. To bring up the dowry today is as if holding a mirror to both traditional gynocentric women and the average feminism-inspired “independent woman” who comically imagines herself as “high-value”, and who claims that she is, in fact, the table.

Long story short, in their mind they don’t have to contribute a damn thing. We are told that they are financially independent and yet too economically underprivileged to be able to invest, simultaneously. Such is the paradox of the gynocentric world of women.

As such, the dowry can be utilized as a backdrop for getting through the idea that both sides actually contribute some material substance to the relationship, or to the marriage if that’s where things are. A far cry from being “superficial” and “materialistic” as those who parrot Romantic love ideology may decry this, such transactions are cornerstones to voluntary relations of any sort. Men asking, “What’s in it for me?” is not the inappropriate question that too many think it is.

As most of you know, when it comes to men’s issues I tend to highlight the case for men living according to his own terms and pursuing his visions in defiance of society’s expectations and demands (e.g. “You’re not a man if you don’t marry and have children and sacrifice all of your passions”). In other words, advocacy of MGTOW and Red Pill in its original, uncorrupted sense.

With this in mind I must confess that the history of marriage and its restrictive expectations has not been a serious interest in my case; with regards to that, I consider Paul Elam, Peter Wright, and the Gold Pill’s top proponent ThisIsShah to be the go-to sources on those. Hence, that is why I have been rather silent regarding the Gold Pill.

What’s more, what views I actively have on marriage, relationships, and sex itself can be accurately regarded as non-traditional in many cases, and I feared I didn’t have much to add to something that heavily references tradition in the way of the dowry, even if only as a historical backdrop and not a recommendation for its revival.

Then I got to thinking – we already have a paradigm for a relationship model that is both non-gynocentric and not exactly “traditional” either.

Remember the Modwife?

Let us recap. Wiki4Men defines the Modwife  as follows:

A Modwife (noun), refers to women who have embraced multi-option lives over more traditional roles, and who accept or encourage multi-option lives for their male partners.

The article clarifies immediately that despite the use of the word “wife”, this can apply to non-legally-married relationships as well.

The following are the four relationship models for the reader to consider:

If you look at Tradwife-1, at this point we can easily associate phenomena such as the dowry as being slotted right into this arrangement. Through a Gold Pill lens, we can perhaps make some addendums: e.g. in addition to fair labor division, we can observe fair material contribution division; again the idea that both sides contribute something to the table. The contributions may not be identical in fact, but are fair in terms of the transaction.

Which is more that we can say for the gynocentric models in the middle. Observe – both insist that the woman “is the table.” Or if we wanted to take “pedestalize” literally, then the woman is the thing the man puts on top of the table in addition to all else he is expected to bring.

Finally, the Modwife model speaks for itself. It is tailor-made for our modern world; despite whines of tradcon influencers to “reject modernity”, not only can we not truly escape it as our society evolves technologically, but it behooves us to embrace it head on but with strong values.

Without being too tangential, if we don’t take ownership of modernity and let it reflect a manifestation of our better values, then it becomes left to the gynocentric, the entitlement-based, subjectivist, and the truly crazy.

Back to the Modwife. When we speak of the libertarian model for husband and wife, and everything else described in our model, what we are potentially looking at are a man and woman with their own agency, accountability, and not in the least their own means to bring something to the relationship. In our modern world, when we speak of a woman who brings something to the relationship, to the table if you will, it is a woman who is able to pull her own financial and material weight.

The often screeched bromides of the tradgyn are thus: a woman is inherently of value and a woman should not have to work. Despite their claim to be conservatives, note their opportunistic use of Marxist terminology as they deem that “wage slavery” is not what makes women happy – and should be left to men whom all that drudgery befits.

This is opposite of the Modwife model, in which the woman knows of herself as someone who has to work to live for their own standard of living just as the man does for his. Contributions are unironically a self-interest based framework because the man doesn’t devote his money “for her” per se, but for the relationship, and the family that would ensue if done right. As such, so shall a womans contributions be likewise.

What’s more, the Modwife paradigm would shatter tradgyns’ expectations of men as “wage slave” because in a one-sided gynocentric model, men’s work may turn to drudgery to fulfill the unrealistic expectation of their arrangement. The Modwife model hypothetically eases the burden on the man as the work contributions are fairly delineated via “making a proposal,” a phrase which traditionally referred to material negotiations from husband and wife over contributions to a shared life, only in this case the negotiating is done in a more libertarian spirit instead of following a fixed set of traditional customs.

As a matter of fact, the prior gynocentric bromides are also the opposite of the Tradwife-1 model. One just wants to shout at the tradcons dreaming their silly dreams about the housewife that doesn’t work – “Women worked back then too you blithering, blue-pilled simpish dolts!!” Women also worked in the trades, certainly they worked if they were part of an agrarian society, and in any case, the notion of the all-too-frail-and-precious, automatically-holy, automatically-superior, “fairer sex” is a myth to be discarded never too soon.

Gold Pill is for the Modern World

There is a saying I have seen in the Gold Pill discussion that I paraphrase as: “Whereas the Red Pill was a short-term and possibly imperfect solution, the Gold Pill is the long-term alternative for our modern world”. While I don’t necessarily agree that the Red Pill is short-term or imperfect, I agree with the implication that the Gold Pill has come into being for men (and women) to use as a new framework, and an alternative to the gynocentric idiocy of Romantic love. Moreover, we can see that mainstream “Red Pill” discourse tends to specialize in short term dating strategies, whereas the Gold Pill speaks more intelligently as a strategy for long-term relationships.

What makes a modern man, or a modern woman for that matter? One that exists in the now, where we live. Simple as that. Again, it’s folly to escape it; one must tackle it head on. In order  for such men and women to do this, the right framework is necessary; what is the way for the modern man and woman to live their most accountable lives and have a rational, viable, and non-parasitic relationship and method to raise a family? That is the question that has to be asked and I think the Gold Pill is a very good distillation of that reality.

I bring this up because I wonder if some cannot see past the traditional historical backdrop of the dowry. I almost didn’t. Again however, I support the discussion because it is meant as an eye-opener to the idea that it is perfectly natural, and quite right, that both sides actually contribute something real and non-fantastical to the relationship.

The traditional dowry was a product of its time in which society perhaps didn’t resemble the relative freedoms and technological lucrativeness we do now, but then it seemed to have served to bring that material accountability to marriages. We can wholeheartedly derive example from this, even if what we ultimately end up with won’t necessarily resemble closely what the dowry did.

In finding a successor while “taking the Gold Pill”, might I suggest looking into the Modwife model! Think about it – investment in relationships no longer being one-sided like it’s been for too long. Actual accountability and agency across the board.

Pragma according to John Lee

John Alan Lee’s concept of Pragma love comes from his 1973 work Colours of Love, where he introduced the idea of six love styles. Pragma, one of the three secondary love styles, combines aspects of Ludus (playful love) and Storge (friendship-based love). It’s defined as practical, rational, and goal-oriented love.

Here’s how Lee described and structured Pragma:


Core Features of Pragma Love:

  1. Practical Compatibility Over Passion:
    • Pragma lovers look for a partner who meets specific, often logical criteria—like shared interests, similar life goals, background, religion, or education.
    • The focus isn’t primarily on emotional highs or physical passion but on whether the relationship makes sense and will function long-term.
  2. Deliberate and Thoughtful:
    • This style involves cognitive filtering: people actively think through the qualities they want in a partner and evaluate potential mates accordingly.
    • Love grows slowly, often starting from friendship, and deepens based on practical investment rather than overwhelming emotion.
  3. Long-Term Orientation:
    • Pragma lovers often consider factors like financial stability, family approval, career alignment, and future planning.
    • Romantic choices are shaped more by life goals and stability than by spontaneity.
  4. Low on Emotional Drama:
    • Pragma avoids the turbulence of styles like Mania. It values emotional steadiness, commitment, and compatibility.

Examples Lee Might Offer:

  • A person might think: “I want someone who wants children, shares my values, and has a stable career.”
  • Love is not blind in this style—it is intentional and evaluative.

Lee’s Underlying Idea:

Lee saw Pragma as a practical response to the realities of love—in a world of increasing personal autonomy and social complexity, many people need more than romantic attraction. They need relationships that work, and they approach love like a partnership with practical criteria.

The Gold Pill According to Grok

The “Gold Pill” is an emerging concept in discussions about gender interactions and expectations, primarily within online communities focused on men’s rights and relationship dynamics. It presents itself as a philosophy that seeks to redefine modern relationships by emphasizing mutual respect, shared contributions, and a rejection of traditional romantic ideals that are seen as imbalanced or gynocentric. Below is an overview of the key points of this discussion based on recent sources:

Core Principles of the Gold Pill

  1. Mutual Material and Financial Commitment:

    • The Gold Pill advocates for relationships where both partners bring tangible value to the table, including material or financial contributions, rather than one partner (typically the man) being expected to provide disproportionately. It challenges the notion that women should enter relationships with only emotional or presence-based contributions, pushing for equity in responsibilities.
    • This is framed as a response to perceived “gynocentrism,” where societal norms prioritize women’s needs or expectations, often placing men in roles of unreciprocated obligation (e.g., as providers or protectors).

  2. Rejection of Romantic Idealism:

    • The philosophy rejects the “romantic model” of love, which it views as a culturally constructed narrative driven by media, advertising, and societal expectations. Instead, it promotes a broader understanding of love, drawing on ancient Greek concepts like:
      • Storge: Familial love, emphasizing long-term commitment.
      • Pragma: Practical love, focused on shared goals and compromise.
      • Philia: Deep friendship and mutual respect.
    • This shift aims to move away from dramatic, narcissistic romance that can set unrealistic expectations, leading to disappointment in relationships.

  3. Equity and Clarity in Relationships:

    • The Gold Pill emphasizes clear agreements, mutual respect, and shared sacrifice in relationships. It encourages open communication and planning to ensure both partners are equally invested, avoiding “archaic assumptions” such as women expecting to be provided for without contributing or men being reduced to utilitarian roles.
    • It promotes the idea that “you are not the table; we build the table together,” symbolizing a partnership where both individuals contribute to creating a balanced relationship.

  4. Countering Hypergamy and Gynocentrism:

    • The philosophy critiques hypergamy (the tendency for individuals, often women, to seek partners of higher status) and gynocentrism (a perceived cultural bias favoring women). It argues that men should expect women to have “skin in the game” by contributing materially and emotionally, ensuring fairness and mutual accountability.
    • This aligns with sentiments from figures like Peter Wright and Paul Elam, who argue that men are often treated as utilities in relationships without recognition of their emotional or nurturing roles.

Context and Emergence

  • Origins: The Gold Pill was notably introduced around May 2025, with discussions amplified through platforms like YouTube and Twitch. For instance, ThisIsShah launched the concept on his YouTube channel on May 10, 2025, and it gained traction through a Twitch livestream hosted by Coach Greg Adams on May 14, 2025.

  • Relation to Other Ideologies:

    • The Gold Pill positions itself as distinct from the “Red Pill” (which focuses on perceived harsh truths about gender dynamics and often leans toward anti-feminism) and traditional conservatism (which may advocate for rigid gender roles). It rejects the nihilism of the Red Pill and the dogma of traditionalism, aiming for a balanced, pragmatic approach.
    • Unlike the Red Pill, which has been criticized for misogyny and extremism, the Gold Pill seeks to avoid misogyny or martyrdom, offering a linguistic framework (e.g., terms like “provision without reciprocity” or “unpaid dowry”) to discuss imbalances without vilifying any group.

  • Cultural Critique: The Gold Pill critiques modern relationship dynamics, arguing that societal expectations often place unfair burdens on men while undervaluing their contributions beyond financial provision. It also challenges women to move beyond traditional expectations of being provided for, advocating for a rebalanced “social contract.”

Broader Implications

  • Parenting and Nurturing: The Gold Pill highlights the evolving role of fathers, challenging the outdated notion that parenting value lies solely with mothers, advocating for recognition of men’s emotional and practical contributions.
  • Linguistic Tools: The philosophy introduces terms like “gynocentrism” and “provision without reciprocity” to articulate perceived imbalances in relationships and society, aiming to foster discussion without resorting to hostility.
  • Harmonious Relationships: Posts on X suggest the Gold Pill seeks “harmonious relationships” in an era of perceived rampant misandry, encouraging men to negotiate relationships with clear expectations and mutual benefits.

Recent Discussions and Sentiment

  • The Gold Pill has sparked conversation on platforms like X, with users framing it as a way to break stereotypes and negotiate equitable relationships. For example, posts describe it as a strategy to ensure women contribute materially and to dismantle romanticized, imbalanced relationship models.
  • Some discussions emphasize its potential to foster fairness in relationships, particularly in response to perceived societal biases against men. However, these discussions are still niche and primarily occur within specific online communities, such as those associated with men’s rights or anti-gynocentrism.

Conclusion

The Gold Pill is a newly emerging framework that seeks to redefine gender interactions by advocating for mutual contributions, rejecting romantic idealism, and promoting clarity and equity in relationships. It critiques societal expectations that place disproportionate burdens on men while encouraging both partners to build relationships collaboratively. 

The Gold Pill & Kinds Of Love, by Suviya

The following graphic was created by Suviya. It showcases many kinds of love classified by the ancient Greeks which still remain central to our lives today. Only one of the loves mentioned – the romantic – was unknown to the Greeks because it was constructed during the Middle Ages in Europe and only later imported throughout much of the world.

In the following graphic, the loves appearing above the line (pragma, agape, storge and philia) lend themselves to the formation of stable, traditional relationships.  The loves appearing below the line (mania, philautia, romantic and pothos) are not compatible with rationally structured, reciprocal relationships because mania & pothos are irrational emotions, while philautia & romantic love are lacking in balanced reciprocity.

 

 

The two items on the right side of the image – eros and ludus – can be considered neutral, and are usually present in healthy, reciprocal relationships.

* * *

The graphic forms part of a larger discussion on something called ‘the gold pill,’ which is a philosophical framework that promotes balanced, reciprocal relationships by reintroducing principles of mutual investment and responsibility, inspired by historical practices like the dowry — without replicating them literally — as a way to restore dignity, structure, and fairness to modern partnerships.

The evolution of gynocentrism via romance writings – Part 2

The following excerpt from The Family, Sex and Marriage in England, 1500-1800  by  Lawrence Stone describes the timeline during which English marriages switched from traditional modes of arrangement and exchange of dowry, to romantic love as primary influence on relationship formation. This change, finds Stone, was stimulated by the rise of female-authored romance novels in the 1700s and their wide dissemination.

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Note: A central link between these female romance writers and thier medieval forebears can be found in the English work Le Morte d’Arthur (1470) which was a retelling of medieval romantic tales by the English knight Sir Thomas Malory. Its influence on women’s novel writing in the 1700s, its broader impact on the romance genre, and the 19th-century Arthurian revival, helped to shape the literary landscape for women writers.

Storge: the root meaning

GROK gives the etymological root meaning of storge (family love):

 

Fulltext version:

The Greek word storge refers to familial love, particularly the natural affection between parents and children or within a family. Its etymological root lies in the Proto-Indo-European (PIE) root ster- or stor-, which conveys the sense of “care,” “affection,” or “nurturing.” This root is associated with instinctive, protective, and enduring bonds, often tied to familial or communal care.

In Greek, storge derives from a verbal root related to stérgein, meaning “to love” or “to feel affection,” especially in a familial context. The term emphasizes a deep, instinctual, and often unconditional love, distinct from other Greek words for love like agape (selfless love), philia (friendship), or eros (sexual desire). The etymology reflects a foundational concept of natural attachment and care inherent in extended family relationships.

The Gold Pill: I Am the Table—Rethinking Contributions in Modern Relationships

The phrase “I am the table” is often heard in casual settings—a humorous, sometimes exasperated retort from women when asked what they bring to a relationship. It captures a common sentiment: “I am the value by simply being here.” Often delivered with annoyance and an incredulous look—as if to say “isn’t it obvious”—the phrase reflects a deeper rhetorical stance rooted in feminist discourse and popular culture.

This kind of response can be heard from women across a wide variety of relationship styles: single women who don’t want children, women in polyamorous setups, women seeking cohabitation without marriage, and women aiming for traditional families. Across the board, many assert their mere presence—and perhaps companionship or sexuality—is the totality of what they bring. When that’s the case, it raises a sobering question: if you bring nothing else, are you not simply suggesting your companionship can be bought?

Beyond the humorous street-level rhetoric lies a serious argument: that women make profound sacrifices in motherhood. Sentiments like “I Carry the Child, Nurture Them, and Sacrifice My Career—Isn’t That Enough?” They carry the child for nine months, go through labor, and often stay home or reduce work hours to raise the child. For many women, that is the contribution. It’s often seen as proof that they are the table.

This is an important point, and it deserves to be acknowledged—but also contextualized.

Gold Pill Response: Shared Contributions and Mutual Respect

The Gold Pill perspective understands the physical and emotional investment involved in motherhood. But it also highlights a growing reality: fathers are nurturing, too.

Men feed babies, stay up through the night with a crying child, they teach values, comfort children through heartbreaks, and shape moral frameworks. What men do might not be visible in the earliest months—they don’t breastfeed or go through pregnancy—but they show up fully once the baby is born. Today’s modern father is not the 1950s breadwinner stereotype—he’s at school plays, on the soccer field, and in the kitchen proudly making grilled cheeses and helping with homework.

The idea that nurturing only comes from mothers is outdated. If men are to be treated as equal partners in raising children, then women cannot claim a monopoly on the value of parenting.

Insights from Warren Farrell: The Hidden Role of Fathers

In The Boy Crisis, Dr. Warren Farrell argues that boys—and children in general—thrive when fathers are involved. Fathers play a vital role in teaching boundary enforcement, emotional resilience, risk management, and character development. A father’s presence leads to better outcomes in school, in friendships, and in long-term mental health.

What’s more, when men are active parents, they are not “helping.” They are parenting. And yet, the cultural narrative often renders male parenting invisible. Farrell’s work demands that we see fatherhood not as optional support, but as essential and equal.

The Rhetoric of Elizabeth Cady Stanton: A Call to Equality—Then and Now

From the very beginning, the women’s liberation movement carried contradictions. Even at the Seneca Falls Convention in 1848, Elizabeth Cady Stanton called for women to enter partnerships as equals—not dependents—but the rhetoric masked a deeper tension. While Stanton spoke of independence through education and moral agency, that vision coexisted with appeals for special treatment based on women’s vulnerability. It was a call for strength… wrapped in damseling.

And yet, that’s the version we were sold—that the women’s movement was about equality. Equal rights. Equal responsibilities. Mutual respect. But somewhere along the way, that ideal was quietly swapped out. What we have now is a bait-and-switch: women claim equality when it benefits them… and retreat to traditional protections when it doesn’t. It’s Schrödinger’s feminism—empowered and fragile at the same time, depending on what’s most convenient in the moment.

This inversion of equality isn’t just dishonest—it’s corrosive. It trains men to accept less, give more, and apologize for wanting reciprocity. Simping isn’t just encouraged… it’s institutionalized.

The Gold Pill calls the bluff. We’re not rejecting equality—we’re insisting it be real. Real respect. Real contribution. No more unearned praise for simply showing up. If we’re going to build relationships that work, both people have to bring something to the table—not just presence, but value.

Insights from Men’s Rights and MGTOW Voices

Peter Wright, founder of Gynocentrism.com, and Paul Elam, a leading figure in the Men’s Human Rights Movement, both highlight how societal expectations often place men in roles of unreciprocated obligation. In their work, men are frequently treated as utilities—providers, protectors—without acknowledgment of their emotional or nurturing capacity.

Interestingly, Wright points out that many MGTOWs still enter relationships—but on self-determined terms. They demand agreements. Clarity. Respect. The Gold Pill stands with this ethos: be in relationships if you want, but don’t do it blindly or without equity.

The Cultural Conversation: Are We Still Incentivizing Marriage?

As relationship dynamics evolve and legal risks increase for men, a pressing question emerges: what’s in it for him?

Popular podcasters like Chris Williamson have begun tackling this question directly. Through interviews with family lawyers, psychologists, and cultural critics, he explores why many men are opting out of marriage—and what changes might bring them back to the table.

Many of these guests, including prenup experts and former divorce attorneys, emphasize a consistent theme: men want fairness, boundaries, and clear expectations. They don’t want to fund lifestyles indefinitely without receiving something meaningful in return—not just emotionally, but practically.

Reconsidering Love Beyond the Romantic Ideal

Understanding this requires reconsidering what love means today—beyond the romantic ideal force-fed to us by movies, advertising, and cultural narratives. Peter Wright, a thinker and commentator, explores this idea deeply, showing how expanding our view of love can reshape expectations and relationships.

The ancient Greeks had a far richer vocabulary for love than the modern notion of romance.

They distinguished between:

• Storge: familial love that grows gradually and forms the strongest foundation for long-lasting relationships.

• Pragma: practical love that nurtures daily life, supporting partnership through routine, compromise, and shared goals.

• Philia: deep friendship, companionship, and mutual respect.

• Eros: passionate, sexual desire.

These various forms of love coexist and enrich a relationship. Recognizing this spectrum helps men—and future Gold Pill adherents—understand that love does not have to be the dramatic, narcissistic romance that often sets unrealistic expectations and leads to disappointment.

Conclusion: Building the Table

The Gold Pill philosophy isn’t about cold contracts or distrust. It’s about love with clarity.

Yes, nurture the child. Yes, support each other. But also: talk. Plan. Agree. Value each other as equals. Don’t disappear into archaic assumptions—whether that’s a woman expecting to be provided for without question or a soft woman embracing her feminine energy.

This is about mutual respect. Mutual sacrifice. Mutual building.

You are not the table.

We build the table together.

References

• Warren Farrell and John Gray, The Boy Crisis, BenBella Books, 2018.

• Peter Wright, Gynocentrism.com, 2014.

• Paul Elam, A Voice for Men, AVFM Press.

• Elizabeth Cady Stanton, “Declaration of Sentiments,” Seneca Falls Convention, 1848.

• Chris Williamson, Modern Wisdom podcast.


**Ahmed Mohtaseb is a new and upcoming writer, for more from him, please visit his Medium page at:  GOLD PILL VOICE.

The Gold Pill: Checkmate, Trad Con-Artists

The Gold Pill Emerges

On May 10, 2025, ThisIsShah launched the Gold Pill philosophy on his YouTube channel, offering a seismic shift in how we talk about men, marriage, and meaning. The Gold Pill challenges both red pill nihilism and the so-called “solutions” offered by traditional conservatives.

A few days later, on May 14, Shah and Jon from the It’s Complicated YouTube channel were invited onto Coach Greg Adams’ Twitch livestream. This broadcast amplified the discussion, pitting lived experience and cultural insight against the clichés of trad-con orthodoxy.

Trad Con Marriage: The False Ideal

For decades now, young men have been scolded with the same prescription: get married, settle down, do your duty. Trad Cons—especially Christian traditionalists, sometimes called “Christ pillers”—claim that men have failed society by refusing to marry and protect women.

But here’s the sleight of hand: these same figures conveniently ignore the fact that historically, marriage was a contractual alliance between families, not a romantic leap of faith made by two inexperienced individuals.

The real question is: if marriage was so sacred and stable in the past, what did it actually look like?

Because when we look deeper, we find something they never mention—the dowry.

The Viral Moment on “What Is a Dowry?”

One of the most viral moments in recent manosphere discourse came from the It’s Complicated YouTube channel, in an episode titled “What Is a Dowry?”. In it, women are asked to explain what a dowry is—and most can’t.

This clip revealed a cultural blind spot: modern women expect everything from a man… but don’t realize what their great-grandmothers were expected to bring to the table.

As It’s Complicated put it:

“Why is it that women brought more to the table when they weren’t working… and less to the table now that they are working?”

This moment sparked reflection across the manosphere—and helped fuel Shah’s critique of both feminist and traditionalist frameworks.

Why the Traditional Conservative Narrative is Failing Men

Trad Cons and Christ pillers love to tell men they’re failing women, failing civilization, failing God. But their “solution” amounts to a recycled 1950s fairytale, not a serious answer to today’s problems.

They offer a simple checklist:
• Get married.
• Provide.
• Protect.
• Ignore her past.
• Be the bigger man.
• EXPECT NOTHING FROM HER.

This is not traditional. This is delusional.

If you suggest dowries, chastity, family vetting, or marriage as an alliance between clans—they scoff. Why? Because they don’t want to bring back traditional obligations for women. They only want to guilt-trip men.

Shah calls this out clearly: if you didn’t save a dowry for your daughter, you’re not traditional. You’ve been sold a fake gospel of “man up and suffer.”

As Shah put it in a conversation with Coach Greg Adams:

“The Trad Cons want to shame young men and tell them they need to man up and get married… work two jobs… marry a woman with a past… for the sake of saving civilization. The question I want to ask is: how much of a dowry did you save for your daughters? And if they say, ‘I don’t know what you’re talking about’—then guess what? You’re not traditional. You’ve been lying to us about what traditionalism even is. That’s how I’m coming: I want to chop them at the feet.”

Describing the Problem Before Prescribing a Solution

In his livestream and interviews, Shah makes an important distinction: don’t rush to prescribe solutions until you’ve honestly described the problem.

This step is often skipped.

He asks: What is the actual problem?
• Is the issue male loneliness?
• Is it the collapse of marriage?
• Is it hypergamy?
• Is it simping?
• Is it the sexual marketplace?
• Is it feminism?

These questions aren’t rhetorical. They require serious reflection.

Dr. Warren Farrell, author of The Myth of Male Power, and Dr. Scott Galloway have both done important work in highlighting the growing crisis facing men. Farrell points to systemic disadvantages for men: less custody, more dangerous jobs, fewer college degrees, rising suicide rates. Galloway has sounded the alarm on sexless young men and the “winner-take-all” dynamic of modern dating.

Their honesty is appreciated—and they are more truthful than most Trad Cons or the current manifestation of red pill content creators. But even their frameworks sometimes fall short. They often point to economic or structural inequality… while underestimating the deep impact of gynocentric conditioning that trains society to prioritize female needs and male sacrifices.

And yet… Trad Cons ignore even those insights. They say, “Just man up.”

But you can’t fix a sinking ship by handing out more buckets. You have to plug the leak.

The De Beers Effect and the Fall of the Dowry

In the mid-20th century, a transformative advertising campaign by De Beers, orchestrated through the New York agency N.W. Ayer, reshaped societal norms around marriage and courtship. This campaign not only popularized the diamond engagement ring but also contributed to the decline of traditional dowry practices by promoting a new romantic ideal.

 

Impact on Dowry Practices

This campaign shifted the financial dynamics of marriage. Traditionally, dowries involved the bride’s family providing wealth to the groom’s family. But the De Beers model positioned the man as the one who must spend a small fortune to win a woman’s heart—with a diamond.

This didn’t just change marriage. It changed gender roles. It helped reframe marriage around male obligation, and female entitlement.

Why do we have cultural amnesia about what marriage looked like before 1950? Perhaps it’s due to cultural engineering, the effects of capitalism, gynocentric favorability—or a combination of all these forces.

Shah explores these themes in deeper detail on his stream and in his conversations with Paul Elam, Peter Wright, Jon from It’s Complicated, and even Pearl Davis.

Dowries as a Sophisticated Check on Hypergamy

What many overlook is that dowries weren’t just about money—they were a system. A system where parents, not naïve teenagers, negotiated the terms of marriage. They acted with wisdom and foresight, aligning the interests of both families.

That system acted as a check on hypergamy—the tendency for women to seek partners of higher status. A wealthy man, for example, was incentivized to marry if the bride’s family brought serious value to the table.

By removing dowries and letting people “follow their hearts,” we handed the keys of lifelong decisions to the least experienced people. And then we wonder why marriages fail.

Conclusion: Checkmate, Trad Con-Artists

The Gold Pill doesn’t just critique feminism. It challenges the lies of traditional conservatism.

It exposes the romanticized, cherry-picked history. It asks the real questions. It seeks structural solutions, not moralistic shaming.

And most importantly, it calls for balance and fairness—not just more sacrifice from men.

With one simple question—’how much dowry did you save for your daughters?’—Shah flipped the script.

Checkmate, Trad Con-Artists.